We live in a digital world today, and that means digital assets are everywhere. From the photos stored on their smartphones to the movies they stream from Netflix or Amazon Prime, the documents they store in the cloud, and more, most people are interacting with digital assets hundreds, if not thousands, of times throughout the day. But what is a digital asset, exactly? And more importantly, why should you care? If you’re thinking about implementing a digital asset management (DAM) solution for your organization, having a solid understanding of digital assets and the role they play is crucial in making an informed decision.

Digital assets are items you can use and control to promote your brand and business in an online environment to increase your digital presence. When we talk about digital assets, think about items such as your images, videos and content on your website, your social media pages and your email campaigns.

By presenting your business and brand in a visual and engaging way with video, you can better promote it to interested audiences and raise awareness in the process.  Let Able United Productions all of the ways your business can benefit from well thought-out and expertly produced digital assets as part of your video marketing strategy.